Digital Trust Label
Reinstating trust, simplicity, and transparency in technology! Co-created with renowned partners and with the user in mind, it’s the first of its kind in the world.
With a user-centric approach, the Digital Trust Label suits B2C/B2B2C digital services, where sensitive data is shared and/or an automated decision is made.
Why the Digital Trust Label?
The Digital Trust Label communicates your clear commitment to Digital Trust and Corporate Digital Responsibility(CDR)! It is suitable for B2C/B2B2C digital services.
Trustworthy Service Provider
The Digital Trust Label (DTL) signals your organisation’s understanding that Digital Trust must be earned and maintained
Proactive Solution for User Trust
The DTL puts the user at the centre, allowing for greater transparency and information to empower decision-making while improving digital services. The DTL helps to answer questions regarding e.g. personal data storage and ethical usage of AI
Thought leadership
Signal the importance of user trust as technology, consumer expectations and business opportunities evolve by joining a leading network of Digital Trust Pioneers
Why does Digital Trust matter?
Digital Trust safeguards users’ interests in the digital world and can be achieved by adhering to various principles, such as transparency and data protection.
Users Care About Companies Digital Practices
46% will consider switching brands when a company‘s data practices are unclear 40% reported that they‘ve stopped buying from a company when it violated digital trust (McKinsey, May 2022)
Companies Can Do More
Organisations that are best positioned to build digital trust are also more likely than others to see annual growth rates of at least 10% on their top and bottom lines. (McKinsey, May 2022)
Trust Is Key To Building Digital Environments
Building digital trust into the world’s digital economy could unleash trillions of dollars of opportunities, according to WEF (WEF, August 2022)
Digital Trust Pioneers
How to get the Digital Trust Label?
For inquiries about getting the Digital Trust Label, please contact:
The Swiss Digital Initiative is in charge of managing the Label. We are responsible for the expertise behind the Label and the final decision to award the Label after a third-party audit is performed by SGS. For general inquiries about the Label and Digital Trust questions, please contact us: