This document is intended to provide some guiding questions for digital service providers thinking
about integrating AI systems into their customer-facing digital services. As such, it is intended as a
form of self-assessment for digital service providers that want to make sure that they use AI in
their digital services in a trustworthy fashion. It contains the reflections of our experts and partners (see list of contributors at the end) that came up during the last update of our Criteria Catalogue.

Read the report

The Digital Trust Compass is an online self-assessment tool to determine whether your organisation respects and protects the interests of its users and to assess the level of digital trust awareness among end-users. It serves as a compass, guiding you along your digital trust journey, providing the right direction. 

Try out the Compass

Based on the Digital Trust criteria, SDI has created a ‘user guide’ to Digital Trust. As an ABC for Digital Trust, this guide is designed to assist businesses or organisations that handle user data. Digital Trust Whitepaper establishes a framework of digital trust that safeguards the interests of users.

Digital Trust Guide Digital Trust Whitepaper

We are a member of the World Economic Forum’s Digital Trust Working Group to advance digital ethics & responsibility.

Earning Digital Trust: Decision-Making for Trustworthy Technologies Insight Report 2022

Measuring Digital Trust: Supporting Decision-Making for Trustworthy Technology White Paper 2023

Publication in collaboration with FHNW

Based on our projects, we’ve created this publication for use in education courses offered by Fachhochschule Nordwestschweiz (FHNW).

Whitepaper

Apéro Digital on Certifying Trust in AI Systems

Organized by the Digital Society Initiative of the University of Zürich, SDI contributed to this new format together with AI startup modulos and certification agency CertX to discuss the need for AI certification an the different options.

Download the Artefact as a summary of the event below

Apéro Digital I Artefact

Overview of the Digital Trust Labelling Ecosystem: Report & interactive resource

The report maps relevant initiatives and compiles learnings on the challenges and success factors for a Digital Trust Label. Based on the report, the Digital Trust ecosystem needs more cooperation, and the Swiss Digital Initiative aims to bring the relevant actors together in Geneva.

Check out our regularly updated interactive list of Digital Trust Initiatives here.

Report: Labels and Certifications for the Digital World

Trendmap of the Digital Economy and Society developed by W.I.R.E

In a trend map created by the think tank W.I.R.E., strategic actions are outlined for promoting trust and responsibility. Over the next decade, we’ll see greater individual empowerment, improved convenience, new communities, and enhanced security. However, we must also address issues like data opacity, algorithmic bias, loss of control, and privacy erosion. SDI plans to pursue new projects and initiatives in response.

Trendmap

Organisations must now prioritise Digital Responsibility! The Swiss Digital Initiative and IMD have developed a resource to help you understand Corporate Digital Responsibility. The CDR Starter Kit, based on insights from top organisations and ongoing IMD research, kick-starts your CDR journey and sustains your Digital Responsibility efforts.

 

Introduction of CDR Starter Kit

Even though organisations are interested in  Corporate Digital Responsibility (CDR), sometimes they struggle to begin their CDR  journey. That’s why we’ve designed the CDR Starter Kit – a versatile resource for those looking to start or explore CDR, regardless of their resources or size.

Explore the CDR Starter Kit

Try AdFace now & see what an algorithm thinks about you!

Students from the Master Media Design program at HEAD – Genève, in partnership with the Swiss Digital Initiative, have crafted an interactive art project. It leverages art to shed light on ethical concerns tied to digital technologies. This initiative uses your webcam to create a profile based on your facial expressions and display targeted ads, prompting reflection on the digital services in our lives.

 

Try AdFace